Website optimization is an ongoing process and includes better browsing experience for the visitors. Apart from optimization for speed, visual elements also need to be improved to increase the engagement. This can be done by making necessary changes in key elements of the web page. Here's are some of the simple optimization methods that can make your website a better place for the visitors.
Breadcrumbs - If your website has deep navigational structure, you must implement breadcrumbs to facilitate easy navigation. It's not only considered good for SEO, but also provide easy visual indication of browsing path to the visitor.
Related content - Whether it's a static website or a dynamic weblog, you must provide a way to display related content on the web page. You can either include it either just below the main content or can display it in the sidebar.
Contact page - Often webmasters ignore this page or do not make it correctly. Contact page plays a big role in making connection with visitors. It should be prominently highlighted on every web page and you must provide more than one way (email, submission form) to contact you.
Author pages - Whatever content is posted on the website, it must be supplemented with a link to the author page. This not only makes a strong connection with the reader, but also gives the impression that it is not run by a bot.
Illustrations - If you're not using pictures with your content, your repelling large number of users. Wherever possible, use informative illustrations to spice up your content. This greatly enhances browsing experience and makes visitors more engaging during their visit session.
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