Business and freelancers across the world use Facebook pages to get more customers and leads. Making a Facebook page is not that tough, but leveraging this medium in a right way is not that easy. If your Facebook business page is growing at a snail pace, there's something wrong with your social media strategy. However, with some simple tricks you can revive your dying page and can attract thousands of followers. Let's see how to get most out of our Facebook page.
Use custom tab for non fans - While designing your Facebook page, make sure all the non-fans are presented with a custom tab with a strong call-to-action for liking the page. This significantly increases the probability of acquiring more fans for your page.
Use custom welcome tab for new fans - As soon as a few fan clicks the like button, you must divert him to a custom welcome tab with strong call-to-actions related to newsletter or feed subscription. You may also provide links to different promotional content within the welcome tab.
Ask questions - If you want to get more engagement from your fans, regularly ask interesting questions on your page. Make sure you do not overdo it. Keep a balance between general content and selected questionnaire.
Offer freebies - Who doesn't love free stuff? And that's a potent weapon used by several companies to keep their Facebook page fans glued to their page stream. Depending on your budget, offer small freebies to your fans at least once a month.
Hold contests - This is a sure shot way to get tons of comments and likes for your Facebook page. You can cleverly integrate these contests with freebies and invite your page fans to leave a comment to participate in the contest.
Highlight and promote most active fans - You must encourage the most engaging fans by tagging them frequently in your updates. If they own a blog, you can also share their content on your page's wall. This not only keeps the most active fans charged up, but also encourages others to be part of the community.
Use multimedia content - Record promotional and informative videos to share with your Facebook page fans. Sometimes, these videos go viral and attract large number of fans in a short period of time. The key here is experimenting with all the available resources.
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