5 Advantages of A Responsive Web Design

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Responsive web design is getting quite popular these days as more and more content management systems are integrating the responsive design features in their upcoming versions. Webmasters are now keener than even before to implement a responsive web site for their company or client. You may be wondering - What responsive design has to offer and the advantages it has over the traditional design? In a nutshell, it's a device aware system that adjusts its appearance and content according to the visitor's digital device. It can be a desktop, laptop, tablet PC or a smartphone. So let's get started and see the benefits of getting a responsive website. These benefits give you a huge advantage over the traditional design.

Device detection before the content is served - Almost every good responsive web design successfully detects the actual digital device before the content is served. This ensures that the underlying scripts, HTML & CSS is optimized beforehand to match the needs of the device's screen & layout. Device detection also helps in serving selective content to the visitor. This way you can add or subtract content pieces depending on the type of device on which it is going to be served.
Device detection
Another advantage of preemptive device detection is ability to collect device specific analytics data with precision. This requires advanced responsive design implementation but can prove extremely useful in optimizing your website's conversion funnels effectively.

Fluid layout according to screen dimensions - This is the cornerstone of a responsive web design. Every responsive design has a fluid and flexible grid that adjusts itself (shrink or expand) according to the dimensions of the device's screen size. This reduces the scrolling activity and also ensures that part of the content is not hidden from the viewer's eye.
Fluid layout
Dynamic change in the dimensions of the web page also affects various other elements of the entire page like images, sidebar and the footer. Generally, images are scaled down and elements like sidebar and footer are either removed or reduced with selective content pieces within them. All this is achieved through custom scripts and CSS to deliver the right dimensions of the web page for each digital device.

Better monetization opportunities - This is yet another huge advantage of implementing a responsive web design. Website monetization is quite common these days and every publisher wants to leverage it to the fullest. Unfortunately, most of us only concentrate on the desktop based advertising solutions that don't work well on smartphones and tablets.

mobile advertising

Fortunately, responsive web design gives you an option to create tailor-made ad spaces for different grid layouts to serve the perfect sized ads for target digital devices. This ensures that each of these ads gel well with the dynamic web page and doesn't overflow or hinder regular browsing activity. Since responsive design allows you to serve tailor-made advertisements, returns are much higher than regular ads.

Significant hosting bandwidth savings - If your website receives huge traffic with large number of users, who’re accessing it through different digital devices other than the desktop, then you must implement a responsive web design to save significant amount of your hosting bandwidth. This is quite obvious that web pages served dynamically via responsive design differ from one another in terms of the amount of content and layout.

Bandwidth savings

And that's the key to save your hosting bandwidth. Make sure you remove all the non-critical or non-vital page elements from pages that are going to be served on digital devices other than the desktop. Also ensure that you're optimizing images for these devices. This move will reduce the HTTP requests to your web server as well as will speed up page serving. So, you're making two improvements in one go. First, you get a faster website for mobile users and secondly you save lot of bandwidth.

You're ahead of your competitors - Since responsive design is still gaining pace, adopting is first can give you significant gains against your competitors. Your potential customers and clients get the most optimized form of web pages, no matter what kind of digital devices they're using. This brings more leads and conversions that easily cover the investment done in creating a rocking responsive web design.

Leads and conversions

As I mentioned before, you can intelligently create device specific web pages with selective content sections to leverage the traffic flow coming from specific devices. This flexibility is absent in a static website made only for a desktop layout.

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