3 Lesser Known Google Analytics Settings for Webmasters

On with 0 Comment
There are dozens of options and configurations available in Google analytics. A typical webmaster is happy with the standard reports and several other standard configurations needed to analyze the performance of any website at the macro level. Today, we're going to discuss about some less known or lesser used options in Google analytics. All these options can add some depth to your analytics reports giving you richer insights about your visitors' behavior. Generally, these added options are not mandatory and may be used under different circumstances. It's entirely up to you to analyze and assess whether you want to integrate these added capabilities in your analytics dashboard or not. Almost each of these added features can be easily implemented by webmasters without any need of detailed technical knowledge.

Enhanced Link Attribution

This powerful mechanism helps you analyze traffic flow via different links to the same destination and vice versa. This way you can easily analyze which common links on the same web page are delivering good results. For example, each web page on your site may have two or more links leading to the contact page. These common links may have different anchor texts embedded in different sections on the same page. In such cases, enhanced link attribution can help you detect traffic flow from each of these common links.

Enhanced link attribution option

You can activate this option through 'Property Settings' tab within 'Admin' option. Simply check the box as shown in the image above and save the changes. But, you also have to make some changes in the analytics script code installed on your website. Remember, this only works if you're using new asynchronous code.

Google analytics script code

Within your existing script code, you simply have to add the text shown in red color. This will activate this option letting you better analyze links on your website. Affiliate marketers and eCommerce websites can benefit from this feature to track leads and sales for the same product through different links. This way you can optimize your link placement strategy to get the better results.

Webmaster Tools Integration

This handy option lets you integrate some of the important SEO reports data collected from Google Webmaster tools directly within your Google analytics dashboard. To benefit from this option, you must have a verified website within your Webmaster tools account. You can access this option on the same tab containing 'Enhanced Link Attribution' feature.

Webmaster tools integration in GA

Once the integration is complete, you can get tons of SEO information within your GA reports. This data includes number of search results impressions for your website, number of clicks, average position in the search results and of course the queries used by the visitors.

Since all this data is imported in the GA dashboard, you can mix it with standard analytics reports to get a more powerful custom report for better analysis. I generally mix it with traffic source reports comparing both of them for finding out the trends and traffic flow.

Social Activity Reporting

One of the purposes of using web analytics software is to track inbound traffic, especially from popular social media platforms. Although, the default GA configuration automatically tracks referral traffic, but if you want detailed reports about inbound traffic from your own social media accounts, you must activate and use this powerful option.

Social channels reporting in GA

To configure this feature, you should select the 'Social Settings' tab within 'Admin' option. Configuration is quite simple and only requires input of each of yours social media account URL. You must also include your primary domain within this list (as shown in the image above); otherwise traffic reports related to your domain will be filtered out.

Once you've finished providing all the URLs, save it and wait for the data accumulation. This way, you can get detailed reports about inbound traffic coming from each of these social media accounts owned by you. This is an excellent way to monitor the performance of each of your active social media account.


Post a Comment