How to Choose a Profitable Blog Niche

Tag cloud of blogging termsEvery budding blogger sooner or later faces an important question about the niche he should choose for his blog. Some bloggers prefer to blog just for fun or hobby and some blog purely to make money out of it. If you fall into the latter category, it is imperative to give some serious thought about correctly choosing your blog niche. The success of your blog heavily depends on how you've selected the niche of your professional blog. Fortunately, the process to opt for a profitable blog niche is not that cumbersome and all you need is to follow some simple guidelines. Remember, niche blogging requires consistent hard work before you taste success. If you're going to create a niche blog for the very first time, make sure you have ample time to devote to content creation which is the cornerstone of successful niche blogging. So, let's get started and see how we can easily come up with the best niche which makes our blog, a profitable one. You can follow these guidelines for every new niche blog you plan to create in future.

Tag cloud of blogging terms

#1: Personal Interest

If you are blogging about a topic you love to the core and are totally passionate about, you have already won half the battle. The first and the most important thing is to select a topic that you love to explore, read, and talk about. Readers are only going to come back to your blog if they find the content appealing and useful, and you can only serve such content when you are comfortable and expert in your domain.

You may also lose interest in generating fresh content (in the long term) if the chosen niche is not one of your favorites. Having a favorite topic (niche) in hand implies you'll be able to consistently generate useful content for the target audience.

#2: Popularity

Assessing the popularity of the chosen niche is the next step. If people are not searching for the topic you're going to blog about, then no matter how hard you work, the results will never be promising. Start analyzing with search engine results. Google the first keyword that comes to your mind related to the topic and see the results.

Google search results
This method will give you a fair idea about the two important things associated with the niche. How much content about that topic is on the internet and does it have some advertiser base or not? You can see both the indications in the image above marked by red arrows. A large number of results count suggests that the topic is quite popular.

And, if the result page also displays a healthy list of sponsored links, then rest assured that your chosen niche is highly competitive. To sum up, if people are not looking for that topic on major search engines then your blog is a dead duck.

#3: Profit Potential

The popularity of the topic alone doesn't mean it can reap your profits. The most critical thing is to look whether it has sufficient advertisers' base in major PPC advertising networks. Google Adsense and Yahoo Publishers Network (YPN) are the two most popular PPC programs. Google has provided Google AdWords Keyword Tool which also includes Google AdWords Traffic Estimator to look for high paying keywords related to your blog niche.

Google AdWords Keyword Planner
You can use this tool to get a fair idea about the traffic and average CPC for the relevant keywords for AdWords/Adsense. Although the provided data is not an accurate estimate, still it will give you a fairly good amount of data to assess the earning potential of your niche blog. For a more accurate keyword research, you can use professional tools like SEMrush and can get a list of all the vital search marketing data related to your blog's niche.

#4: Content Availibility

To keep running your blog, you need fresh quality content at a consistent pace. Some bloggers start very enthusiastically, but soon they end up searching for fresh ideas for their blog. For making a profitable niche blog, you have to feed it with new and useful content diligently.

Choosing a niche that has a scope to generate a vast amount of content on a wide range of subtopics is a wise decision. You can subscribe to news bulletins, discussion forums and your peers in the blogosphere to get new ideas and topics for fresh new content.

Content tag cloud
Give some thought before you start posting on your blog, as it will be the deciding factor in the success of your niche blog. Posting just for the sake of posting is not going to work. Check out these free blogging eBooks to equip yourself with all the basics of niche blogging.