
Once the branding process is complete, do once check the new feed address in a modern web browser or in a feed reader application to test if it's pulling the content correctly or not. Let's start!
Configuration of Custom Domain Name Host Record
For demonstration purpose, I'll use my personal blog's Feedburner feed. The very first step in the branding process is the configuration of a CNAME host record.Now, before branding, my personal blog's Feedburner feed address was:
http://feeds.feedburner.com/RajeevEdmonds
And, after the branding process, the old feed address has transformed into:http://updates.rajeevedmonds.com/RajeevEdmonds
The latter one uses the blog's custom domain name and looks much better than the default one.Step 1: Log in to your Feedburner account and click the 'My Account' link present on the top right part of the screen.


Step 3: Now is the time to add a CNAME host record to your domain name. The details of the record to be inserted are present on this page.

- Record Type: CNAME
- Host: A subdomain name of your choice. For example, I'm using, updates.
- Points To: xxxxxxxx.feedproxy.ghs.google.com.
- TTL: You can use the default value of this field.
Here's the actual host record's screenshot I've added to my domain management dashboard.

Feedburner and Redirection Settings
Now that you've added the CNAME record at the right place, it's time to move on to the next step.Step 4: Go back to the 'MyBrand' page within your Feedburner account and add the subdomain URL to be used within your branded feed address.

You should give some time to DNS propagation before you can use the modified and branded feed address for your website subscribers. I'll recommend a wait of 24 hours.
Step 5: Now that the primary branding steps are completed, it's time to ensure that the site's original feed is properly redirected to the new branded feed address.
If your blog is running on Google's Blogger platform, complete the following step for proper redirection.

And, if your blog is running on self-hosted WordPress, use the following redirection directive within the
.htaccess
file.RewriteEngine on
RewriteCond %{HTTP_USER_AGENT} !FeedBurner
RewriteRule ^index\.xml$ http://subdomain.domain-name.com/YOURFEEDADDRESS [R,L]
# In my case, example entry will be as follows
RewriteEngine on
RewriteCond %{HTTP_USER_AGENT} !FeedBurner
RewriteRule ^index\.xml$ http://updates.rajeevedmonds.com/RajeevEdmonds [R,L]
On both the platforms, no extra redirection steps are needed. Existing subscribers using the old Feedburner address will continue to receive the content without any disruption.And last but not the least, make sure you've updated all the feed subscription URLs on your site with the new branded feed address. I'll recommend that you too subscribe using the new feed address.