When it comes to curating useful services and tools for professional bloggers, Google is perhaps one of the leading providers. Fortunately, most of them are free-to-use and provide a solid backbone for building a profitable blogging business. I've handpicked some of the most popular and essential ones that help in the blogging process—significantly. I'm sure you're already using some of these services or tools for running your blog. And, possibly a few of them may be new to you. A good majority of these Google services are used by me too. So, let's get started and check out these useful Google services.
Even if you are running a casual or hobby blog, some of these services are essential to running your blog in a better and smoother way. So, make sure you do not miss any of these tools and services.
A few of these services were running under a different name in the previous years, but now these services have got a new name with a revamped interface and features. It's time to finally dive in.
Google Adsense: It's one of the most popular online content monetization programs used by millions of bloggers across the globe. It has large advertisers inventory base providing opportunities for web publishers in almost every niche.
This ad serving platform primarily serves CPC (cost-per-click) and CPA (cost per action) ads and the payments are made on monthly basis provided your monthly earnings cross the minimum required balance. Google Adsense is not only used by small to medium-sized publishers, but it is also used by very large publishers having a network of high traffic websites.
Google Analytics: This is a must-have tool for every professional blogger. It is a powerful analytics suite to know in-depth details about your website's traffic. This greatly helps in weeding out the shortcomings and in optimizing our blogs for better visitors' experience.
It is free and includes tons of reports and features to analyze your blog's traffic. Power users can use its advanced features to track their complex online campaigns. General users can get started with it simply by pasting a small script code in their web pages.
Google Search Console: This is yet another valuable tool for professional bloggers. Organic traffic is the medium from where targeted visitors land on your blog. Through Search Console, you can ensure that your blog is well indexed by Google search engine and that the overall health of your site is in good condition.
This includes on-page optimization, site speed optimization, crawling conditions, social media integration, and much more. This is a powerful tool for ensuring a good presence in search engine result pages.
Google Drive: Cloud storage is one of the popular options to securely store data and Google Drive is one of the best available solutions for small businesses and professional bloggers. It comes with 15GB of space and is tightly integrated with Google Docs.
This storage is good enough to store a large number of business documents. Bloggers can also use this service to store important theme files, code snippets, content drafts, and several other types of important documents. You can also use it to keep a backup of important files and directories residing on your blog.
Google Ad Manager: This is a robust and reliable ad-hosting and ad management tool. If you're offering direct advertisements on your blog, you can use this useful ad-hosting and revenue management engine to make things quite easy.
You can not only host and display direct ads very easily through this service, but can also get detailed reports about ad performance and the generated revenue from each ad. Configuring orders and creatives is quite easy through helpful wizards. You can also integrate Google Adsense ads along with other ads through this tool.
Gemini: You can use this AI generative tool to create blog post ideas and draft outlines of posts. Creating editorial calendars, writing emails for collboration, and learning SEO methodologies are some of the ways you can leverage this powerful tool.
There are several AI models to choose from depending on your use case. The pro plan is available for extended limits though the free one is good enough for most needs.
Google Trends: It's one of the best ways to find topics and ideas for new blog posts. Through it, you can find the latest trends and news happening worldwide on Google search.
You can explore trends based on geographical area to target readers residing in that part of the globe. You can also apply filters based on topic, time, and search type. This gives you ample power to find the trends and topics you are looking for.
Google Tag Manager: It's an all-in-one tool to add and mange all the website tags in one place. Whether you want to integrate analytics, ad code, or custom tracking code, tag manager makes it easy to add all of them without fiddling with complex code.
It has a user-friendly interface and gives you preview mode to double check before pushing the changes to the actual website.
Google Web Designer: If you want to create ads for your business campaign, this powerful software suite gives you all the tools for the same. You can create HTML5 ads, custom images, and short videos quite easily through this tool. You can easily create animated ads through it. One doesn't need to be a programmer to ceate marketing and promotion assets through this software.
Google Alerts: Last but not least is the tiny little tool to keep an eagle eye on things that matter to you and your blog. Through this nifty tool, you can set up custom alerts for keywords and key phrases such that you receive an email as soon as that keyword is mentioned anywhere (public content) on the web.
Bloggers use this service to monitor their as well as their competitors' brand. You can customize each alert to set the frequency of alerts as well as the level of data mining to be done by the service.
