How to Use Insights to Get More Engagement on Facebook Page

A laptop illustrationFacebook page administrators use different types of methods to get more fans and followers for their business pages. This comprises regular content updates and initiating targeted conversations with the followers base. Some companies also use different promotional giveaways to keep their page fans glued to their stream of inviting page updates. Interestingly, there's an excellent tool provided by Facebook that is often overlooked by page administrators. If leveraged correctly, it can increase fans and followers to a greater extent. This tool is called 'Insights' that provides important analytics data related to your Facebook page. After analyzing this data correctly, you can initiate targeted steps to make your page, a happening place. All it takes is some patience to correctly analyze the available data to formulate optimized page engagement strategies. The available data is to be segregated into different groups based on the actions taken by your page followers. Page owners can easily analyze this data for their benefit.

A laptop illustration If you're already familiar with a web analytics program like Google Analytics, analyzing insights data will be a cakewalk for you. Remember, extracting the right information from an analytics database is a skill.

Read Also:
10 Useful Facebook Tools and Add-Ons For Better Experience

If you have a brand new page, you may not find any insights data on your page. Let's get started and see how we can grow our Facebook page with the help of useful analytics data supplied by page insights.

To access page insights data, click the Insights option on your Facebook Page as shown below.

Facebook page insights option in the sidebar Total Views - It is one of the most important metrics for any web page. In simple words, you get to know the number of fans landing on your Facebook page on any given day.

Whether it's mid-week or a weekend holiday, you can know the number of visitors reaching your page through this metric.

Facebook page insights total views graph You can further break down this report on a per-day, per-week, or per-month basis to get a broader picture. This way you can get a fair idea about the most promising days in a week or a month.

If you take a longer period, you can see which months gave you the most traffic. This may help you in understanding the seasonal traffic rush. Once you've found the days you get the most traffic, you can concentrate your marketing efforts on those days for maximum results.

Page Likes - Just knowing about the count of visitors doesn't give you much information about how fans behave when they interact with your page content. There's a big difference between a visit and a highly engaged visit. If the majority of your visitors fall into the latter category, then you're going in the right direction.

Facebook page likes data in page insights dashboard Page Likes report clearly shows when and which visitors are liking your page. This extremely valuable data gives you insights into the type of content your page fans like the most.

This way you can create a similar type of content to get more likes from fans. You can export this data in an excel sheet and can assess it offline to get more insights about page likes.

Post Reach - Now this is icing on the cake. Facebook insight delivers post-reach data of page visitors to complete your web analytics exercise. It helps you analyze the reach of any given post.

Post reach analytics data from page insights dashboard Administrators can easily visualize how much visibility a specific post has attained. This granular reach data for every post also enables you to get a fair idea about the type of content you need to create for your audience.

In other words, this is one of the best metrics to understand what your page subscribers like the most. It also helps you find the correct posting time so that it reaches the maximum number of subscribers.

Page Followers - Data of Facebook page followers is one of the most important pieces of information a page owner wants to analyze. You get this data quite easily in your Facebook Insights dashboard.

Whether it is unfollowing events or the data associated with organic and paid followers, you get the information about each one of them in a graphical format.

You can also adjust the time to visualize and analyze how your page followers are growing over time. It also shows the spike and dips in the page following within the entire timeline.

With some clever data crunching Facebook administrators can deliver better results for their company's Facebook page. So what are you waiting for? Dive into the wonderful world of Facebook page insights and pump new life into your Facebook page.